As a mobile marketing consultant, I have to be mobile! Here is some guidance on how I stay online wherever and whenever I am as well as on what I do online and what this suggests for businesses that wish to market to folks like me.
How To Remain Mobile
In my job as a digital and mobile marketing consultant I travel quite a lot. I always have to be online. I used to carry around a portable computer and a mobile phone. These days I use an iPad and and iPhone. The iPad is a lot lighter than a portable computer and the batteries last far longer so for me it's ideal. Below is a little advice and tricks that have been truly useful to me.
Don't buy a 3G/4G enabled iPad - just get the WiFi version. I have a separate MiFi modem on a different network to my mobile. I purchased an ulocked Huawei E586 which I'm now using on a '3 ' pre paid sim with 3GB of data usage for 3 months at £11. I can also use my iPhone as a wireless hotspot tethered modem (just make sure that this is included in your mobile price plan) if I am out of '3 ' coverage. Therefore, I have two networks behind me so I pretty rarely get coverage issues. I'll also put a foreign prepaid sim in the modem when I am abroad to avoid extortionate mobile data roaming costs. It is crucial to note that, in addition to putting in the sim card into the modem, you must set the right profile (APN or Access Point Name) into the modem. This is easy to do utilizing the modem's control facility and you can find details for most networks by Googling 'APN Settings'.
If you're going to be out for many hours take a spare battery of some type. I have one which can charge up my iPad to about 50% and also has adaptors for charging up my MiFi modem.
If you need a keyboard then there are a spread of combination keyboard covers for iPads. I acquired one for £20.
Use Dropbox to synchronise all of your files so you have access from both iPad and iPhone.
How To Market to Mobile People
When I'm looking for something local to me I use Google Places. If you get business from travellers then you need to be listed on Google Places. A mobile website which is easy to view on an iPhone (or similar) without 'pan and zoom' is also a good idea.
How To Remain Mobile
In my job as a digital and mobile marketing consultant I travel quite a lot. I always have to be online. I used to carry around a portable computer and a mobile phone. These days I use an iPad and and iPhone. The iPad is a lot lighter than a portable computer and the batteries last far longer so for me it's ideal. Below is a little advice and tricks that have been truly useful to me.
Don't buy a 3G/4G enabled iPad - just get the WiFi version. I have a separate MiFi modem on a different network to my mobile. I purchased an ulocked Huawei E586 which I'm now using on a '3 ' pre paid sim with 3GB of data usage for 3 months at £11. I can also use my iPhone as a wireless hotspot tethered modem (just make sure that this is included in your mobile price plan) if I am out of '3 ' coverage. Therefore, I have two networks behind me so I pretty rarely get coverage issues. I'll also put a foreign prepaid sim in the modem when I am abroad to avoid extortionate mobile data roaming costs. It is crucial to note that, in addition to putting in the sim card into the modem, you must set the right profile (APN or Access Point Name) into the modem. This is easy to do utilizing the modem's control facility and you can find details for most networks by Googling 'APN Settings'.
If you're going to be out for many hours take a spare battery of some type. I have one which can charge up my iPad to about 50% and also has adaptors for charging up my MiFi modem.
If you need a keyboard then there are a spread of combination keyboard covers for iPads. I acquired one for £20.
Use Dropbox to synchronise all of your files so you have access from both iPad and iPhone.
How To Market to Mobile People
When I'm looking for something local to me I use Google Places. If you get business from travellers then you need to be listed on Google Places. A mobile website which is easy to view on an iPhone (or similar) without 'pan and zoom' is also a good idea.
About the Author:
Peter James is an Internet Marketing Consultant with a special expertise as a Mobile Marketing Consultant. He has much experience in working on the mobile and Web technology industries and uses this, together with his marketing capabilities, to help businesses grow their profits using Web and Mobile marketing solutions and services. His company is WSI Digital Advantage and there is further advice on mobile marketing here.
No comments:
Post a Comment