Thursday, June 14, 2012

How To Generate High-Quality Leads In Mobile Marketing

By Jake Lei


Many people say that they would like to learn the secrets to mobile marketing. Like anything else, you need to have the right information about the right ways to do it in order to be successful. This article contains a number of tips that will help you on your way to mobile marketing.

Offer discounts or other special offers to customers using geolocation applications to check in at your business. While some applications show check-ins automatically, users can set individual preferences. By offering incentives to check in, your customers are more likely to do so, resulting in increased word of mouth advertising for your business.

Try to integrate your mobile marketing with the other online resources that you utilize. If you have Facebook, Google, or Twitter, make sure your marketing campaigns are integrated together and work properly with all other promotional efforts. Mention your mobile marketing on all of your online resources from blogs to your website.

Never send out any type of unsolicited messages. This will just be spam to people, and you may end up losing potential customers quickly. If they get a message from someone or some company they don't know, they will probably just delete it right away, and be a little frustrated.

The mobile market is not slowing down at all, but that doesn't mean you need to get in for the sake of getting in. Sure, you should at least have some type of mobile marketing, but getting into the market because you feel you must leads to sloppy campaigning. Make sure it's something you want to do.

Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word 'stop' will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don't want a text does not mean they do not want to be a customer.

To wrap it up, there was plenty of key information regarding mobile marketing, as promised at the beginning of this article. Definitely give some of the suggestions mentioned consideration and you will find that you have the tools to either, greatly expand your current marketing operation or solidify your current one.




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