Thursday, August 30, 2012

Rise of the Smartphone

By Karen Carter


Gone are the days when the mobile phone was only used to conduct calls and send SMS text messages. The modern mobile has access to a variety of other types of communication including social networking services and instant messaging. Another area that has benefited from advancements in phone technology is the email. This type of message was once used to send text and data between office based computers but modern smartphones can now take advantage of this excellent method of communication. We look at some phones with the best email facilities.

The iPhone 4 is at the top of the list, it comes with 32GB of memory it is one of the sleekest phones on the market. It comes from Apple with great usability and technology. It has a High-res touch screen and has an all-new 8 MP camera to make sure you never miss a moment! It operates on iOS 5 and comes with a range of apps you can download from the App Store to personalize your Smartphone experience. It even comes with the much talked about Siri which acts as a voice recognized personal assistant on your phone. It can send texts and messages, locate contacts and even tell you tomorrow's weather. The features of this phone are endless.

Of course, mobile ads have evolved to meet this explosion. In 2011, 52 % of ad campaign actions lead to visiting a site compared to just 15% in 2001. Click-to-call actions have gone from only 1% to 37%. App downloads have gone from 3% to 23%. In a nutshell, Ads are now more likely to reach people on smartphones, particularly touch screen devices, worldwide.

The Samsung Galaxy S II features a dual core processor for a much sleeker and quicker user experience as well as a 4.3 AMOLED plus screen. It has a built in 8 Megapixel camera and a 2 Megapixel front camera for face-to-face calling. It even has HD video capture and playback. It operates on the super fast Android Gingerbread and has a slim design which is available in Black and White. It is a very popular phone and continues to impress users with its speed and functions.

We have choices. Too many of us have lost sight of that fact in these troubling times. So ask yourself the next time you pick up your smartphone and see an ad; which end of the 'Buy Now' button do you want to be on?




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