Saturday, September 22, 2012

Top Priorities For Using Mobile Marketing Successfully

By Denis Sandon


Use mobile marketing to show your customers that you know what they are interested in and that you care about catering to them. This type of marketing will let you do just that. For more great tips like this, read the following article and you will more than benefit.

When advertising to customers through mobile marketing, make yourself and your brand known immediately. Customers are less likely to buy products or services from those who don't identify themselves right away. Doing so will make you seem more trustworthy, and make your products and services seem more appealing.

You are going to want to take the time to develop a solid plan before you start your mobile marketing campaign. You are not going to gain anything from the campaign if you do not take the time that is needed, to properly develop a marketing plan through mobile means.

Avoid using abbreviations and caps. Most people will be annoyed by this and dismiss your message right away. You can use capitals to write the name of your brand or to emphasis a good call to action, but you should keep your message as short and simple as you can.

Never copy someone else's mobile strategy. Just because they may be doing well does not mean it is the right method for you. Customers like innovation, and if you are sending out similar messages or styles as your competitor, they may not be interested in making a change to you.

You must keep in mind that mobile marketing works best on customers you already have, so your goal is to not only retain them but convince them to forgo the competition and only buy from you. Give them coupons, discounts, information on new products before anyone else has it, and you'll find they remain loyal to your company.

Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.

Mobile marketing is currently a popular promotional strategy for publicizing a good or service. Since mobile marketing nearly always takes place on personal cell phones, make sure that your mobile ads are quick and fun with a memorable message. You want your message to "stick" in the head of the consumer long after they've moved on to the next media message, application, or phone call.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

If you're trying to reach as many people as possible through your advertising, then using mobile marketing is a must. Now that you've read this article, you can start to see how great the results from mobile marketing can be. The advice listed here will assure that whatever methods you use, will be a success.




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