Saturday, November 3, 2012

What You Need To Know About BlackBerry 10

By Hector Casey


Research in Motion has shown off its next Blackberry OS to designers, and also publicised a modest boost in client statistics.

The BB10 devices, due to be brought out at the beginning of 2013, will run on a latest OS that RIM has mentioned will offer a speedier and smoother graphical user interface, as well as a better program for apps which can be essential to a mobile phones achievement.

In an attempt to create a discussion throughout the company's new devices working BlackBerry 10, Chief Executive Thorsten Heins brought a preview to developers at a amassing in San Jose, California.

"BlackBerry 10 is our most crucial kick off ever," said Heins. "There is completely new power and a cutting edge fighting spirit on this corporation."

Within a presentation that was lacking the normal class of important Silicon Valley events, executives showed off the key features of the modern cell phone such because the internet browser, as well as 'flow' and 'peek' attributes that allow end users access crucial functions with out allowing an open application.

In addition they displayed programs from Facebook to FourSquare. The firm said the BB10 would have each of the common web 2 .0 apps on it. But it played a music video with RIM's head of builder relations, Alec Saunders, crooning a parody of REO Speedwagon's "Keep on Loving You."

Heins explained the firm was obtaining good responses on its brand-new BlackBerry 10 devices from networks which have had a glance at the latest mobile phones.

"We are making believers out of our partners. We're generating believers out of those that had earlier written BlackBerry off," Heins mentioned.

CCS Insight mobile expert John Jackson, who was furthermore at the event, said he thinks RIM's unique BB10 operating system is gaining traction with programmers, and that he perceives it is going to supply end users a exceptional practical experience.

"The query now is whether or not the devices will be totally competitive and that's in no small way a function of RIM's ability to invest enormous marketing and advertising dollars to lower through the aggressive noise," stated Jackson.

Modest gains

Heins additionally stated BlackBerry's prospect base had risen to 80 million in the last quarter, in the 78 million it recorded earlier this yr.

Even as it ceded ground within the critical North American industry, RIM continues to be able to attract buyers featuring its lower-end devices in emerging market segments, wherever people are rather more price tag mindful as well as the place the much-admired BlackBerry messaging program gives it an edge.

Growth from last quarter's base of approximately 78 million customers, on the other hand, could come within a selling price, with gains skewed toward lower-end gadgets.




About the Author:



No comments: