Friday, December 21, 2012

Why The Telephone Still Stands As A Reputable Marketing Channel

By Xander Collins


Business calls are not like personal calls. These calls require more attention, caution and a deeper sense of professionalism. The typical mistake of telemarketers and business owners is that they consider business calls as personal calls. These two types of calls are like two different beasts, with distinctly different needs and requiring different approaches.

Are you one of those who have ignored the importance of business calls? Are you one of those who have overlooked the essential profit-making potentials of the phone? Have you looked down on your telephone because it has become a past fad? Time to face the truth: the telephone has gloriously retained its function as an effective marketing medium that has enabled business growth for many marketers over the years.

The telephone, without a shadow of doubt, retains its popularity as a powerful marketing vehicle. Despite being labelled as obsolete or old, the telephone has remained a potent marketing channel, empowering users and business owners and enabling them to engage in fun personal conversations or nurture profits through effective telemarketing. The issue revolving around the telephone's non-usefulness therefore rests upon the shoulders of the marketers, not the tool itself.

When interacting on the phone, prioritise your customers. Understand that every customer has a different set of needs and wants.

Your responsibility as a telemarketer revolves around these needs. As a phone communicator, you must see to it that these demands are satisfied on time. Without seeing you face to face, clients are able to tell if you're really eager to assist them in any way you can.

Knowing how to sell on the phone only becomes manageable when you acknowledge your weak points. Learn how to answer telephone calls by relying on the high value how to sell on the telephone manual created by one of the world's most innovative marketing practitioners, Paul Dunn.




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