Tuesday, January 15, 2013

The Truth about the Global Voip Industry

By Saul Saresi


Voip is a hot topic, no doubt about it. And the hottest topic of the moment? Well that depends on who you talk to and what sector they're in. But one aspect that people always want to hear about - regardless of the sector they're in - is the rate of growth across various industry sectors.

It seems that whenever stats are stated about the world of Voip, they always straddle that fine line between the overly ridiculous and the completely plausible - a fact that has, without doubt, been exploited by unscrupulous marketing executives many times over, the world over.

But it is clear why the sector is able to retain such a firm footing in the telecommunications marketplace, namely its ability to accommodate state bodies, consumers and businesses alike coupled with the bonus that its services are able to be distributed via a range of facilities such as the Public Switched Telephone Network and cable infrastructures.

But the truth is that the global take-over has not been as smooth as many had predicted, with the residential customer market in particular having endured a steady decline since 2010. Reasons for this decline include competition from companies such as Google and the introduction of strict regulations across the USA.

But despite the lull in the residential market, Voice over IP has still enjoyed massive success and growth thanks to the uptake in the business and corporate marketplaces, a trend which looks set to continue with the introduction of 4G technology in the next few years.

And as for prediction for the future of Voip, there are plenty of them to go around. Firstly, it is estimated that Voip will account for approximately 100 billion minutes (by 2015) of mobile calls, however, mobile is not predicted to outperform the standard voice market thanks to the restrictive legislation being imposed by US authorities in an attempt to 'level the playing field'.

Voip operators have already begun teaming up with a view to the increased competition for market share that will be evident in the near future, with Google Voice partnering with Sprint, Telefonica taking over Jajah and most recently Microsoft partnering with Skype.

So the next time you hear a statistic about the incredible growth of the Voip industry, (and associated comments of exclamation) remember that things aren't always as they seem, and that although the industry is the future, there are still companies protecting the interests of old-school technologies and will be for some time to come.




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