Tuesday, April 9, 2013

The Secret To Amazing Texting

By Andrew Tabet


People have come to view their phones as absolutely vital to their daily functioning. Cell phones have easily surpassed televisions as the electronic marketing device of choice. SMS message marketing is slowly becoming a very popular way to reach an audience. Another reason people are so fond of SMS message marketing is that the average cell phone user will check their messages within four minutes; this means your messages will be read and acknowledged quickly. While SMS message marketing seems like a guaranteed success, there are steps you can take to make sure you are more successful than most.

When looking for users, have them sign up themselves. When you allow users to sign up, you are avoiding many potential problems. There are many ways to invite people to sign up for your SMS message marketing, but you need to let them do it willingly.

Another way to make your SMS message marketing campaign a success is to be transparent with your participants about what they will be getting. Will they be receiving frequent or sparse messages? Customers may be irritated by too frequent messages. You can lose participants if you do not send enough messages.

The way to increase the impact of your SMS message marketing campaign is to personalize your texts. When your users get a message with their name on it, they will feel important and respond more positively.

A truly successful SMS message marketing campaign will send texts that actually apply to their audience. Take the time to connect to your users; they will appreciate it and so will your business.

The time you send messages is also very important. If you are sending your SMS message marketing contacts too early or too late, you will run the risk of irritating your audience. Also, you need to ensure that you are only sending out SMS message marketing messages that are appropriate. When sending a birthday promotion, make sure it is in the month of the person's birthday.

You should always give your subscribers an easy way to opt out of your service. This is important because services that are nearly impossible to unsubscribe from are irritating and will actually earn you negative publicity. Similarly, when you receive an unsubscribe message, remove them from the list in a timely manner and thank them for participating.

When using SMS message marketing, you should be looking out for your users. If they do not feel like you care about them, they will miss whatever you message is. Keep the big picture in mind; without happy customers, you have no customers.




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